Dating Incorporated

Dating is entrenched with emotions and uncertainties.  And because dating is infused with intense passion and unpredictability, there is a propensity for extreme volatility.  However, there is a way to diffuse the emotional apprehension…

If you replace the emotional aspect of dating with a logical business philosophy, you will have more success in the dating marketplace. Successful businesses succeed because they have a well executed business model, and they operate on logic versus emotion.  Humans can not operate without emotion, but we can operate with more reason.

Regardless of the size or industry, every business follows a Business Model.  This model can be applied to your personal life.  In the dating marketplace, think of yourself as a business selling a product.  You are the Chief Executive Officer of “You Incorporated”. And as the CEO, you are responsible for the sales, marketing, promotion, and distribution of your product. Strong companies and brands do not beg for business or ponder their market strength, nor should you!

Here are a few brands which have total command over the marketplace:  Apple, Versace, BMW, and Coca Cola.  Because of an effective business model, sterling marketing strategy, and diligent market research, these brands are at the apex of their industry.  Apple knows their iPods are stellar.  Steve Jobs is not questioning himself, wondering if people are satisfied with Apple’s electronic toys.  He’s aware of their affection.  Donatella Versace is not calling up her friends, questioning her worth, wondering if her customers are satisfied with Versace’s latest couture creations. The BMW engineers are not soaking their anxiety in endless rounds of St. Pauli Girl, speculating if consumers are satisfied with the speed of their BMW’s on the German Autobahn.  And finally, when has the CEO of Coca Cola phoned a customer to make sure their thirst was properly quenched by Coke’s syrupy goodness?  Clearly, he does not place that call.  Brilliant brands do not doubt – they dominate.  Their confidence is captivating; we are drawn to their strength.  Through effective strategizing and marketing, you can generate the same type of buzz around you!

You can have the confidence and success of these companies.  Treat yourself like a brand; ask yourself these questions:  What are my brand strengths?  What are my brand weaknesses?  What gives my brand the advantage over others?  What does my brand image say about me?  What is my brand reputation?  Who is my target market?

By answering these questions, you will be more successful in the dating marketplace!